Not the number of posts, the job of the account
A social media account needs a job: trust for a clinic, product discovery for an e-commerce brand, bookings for a restaurant. We build the calendar around that job. Each month we report less on what was posted and more on how much closer the account got to its job.
What we do
- Strategy and calendar: Monthly content plan, content pillars, campaign periods.
- Production: Shoot management, graphic design, reels editing, copywriting; multilingual accounts.
- Publishing and engagement: Posting, comment and message handling, out-of-hours routing.
- Link to ads: Turning the best-performing organic content into ads.
