We count leads, not likes
The first thing we do when we open an ad account is not to raise the spend but to fix the measurement. Until the pixel, Conversion API, form fields and CRM connection are set up properly, no campaign result can be trusted. Once measurement is solid, we work on creative tests, audience structure and budget allocation.
In health tourism, e-commerce and local service businesses we have been answering the same question for years: what does one qualified lead cost, and how do we bring it down? Our reports start with that number.
What we do
- Meta ads: Lead form, WhatsApp and message campaigns; Advantage+ and manual audience tests; CAPI setup.
- Google Ads: Search, Performance Max and YouTube; conversion tracking and bid strategy management.
- Creative production: Static and video ad creatives; new variants every month, scaling the winning formats.
- SEO: Technical SEO, content plan and local SEO; content structured for AI search (GEO).
- Reporting: A plain monthly report: what was spent, how many leads came in, cost per lead, what changes this month.
Multilingual campaigns
We have run campaigns in the local language in Germany, Bosnia, Kosovo, Albania, Senegal and Luxembourg. When the creative, the form and the welcome message are in the same language, lead quality rises noticeably; we have measured it in every country.
