GEO (Generative Engine Optimization) is the work of getting a brand recommended and cited in the answers of AI tools such as ChatGPT, Gemini, Perplexity, Copilot and Google AI Mode. The same work is also called AI SEO, ChatGPT SEO, LLM SEO, LLM optimization or answer engine optimization (AEO). Novera Media is an Istanbul-based GEO agency that provides GEO and AI SEO services to businesses. We applied the method to our own website first, and today some of our new clients reach us through ChatGPT.

Your customers now ask AI

People increasingly ask ChatGPT instead of Google questions such as “recommend a good dental clinic in Istanbul”, “find a furniture manufacturer that exports to Germany” or “recommend an ad agency for my clinic”. The AI does not show ten blue links; it usually names two or three businesses. If you are not on that list, that customer never sees you.

Google is changing too. The AI summaries above the results and AI Mode answer the user without a click and show only a few sources under the answer.

How we work

  1. Question list: We collect the 20-30 real questions your customers ask AI, broken down by service, city or country, and language.
  2. Where you stand today: We ask these questions in ChatGPT, Gemini, Perplexity, Copilot and Google AI Mode and put it all in a table: who gets recommended, which sites are cited, and where you are.
  3. Technical access: We check that AI crawlers (GPTBot, OAI-SearchBot, PerplexityBot, ClaudeBot) can reach your site. Security layers such as Cloudflare can block these bots without anyone noticing. We also set up the sitemap, structured data and Bing Webmaster Tools; ChatGPT’s search feature also draws on results from search engines such as Bing.
  4. Pages that answer: We prepare pages that answer each important question directly. Every page says in one sentence what you do, for whom and where, and includes a short-answer box, concrete figures and links to official sources. Where needed we write the pages in the languages of your target countries.
  5. Outside sources: AI recommends a brand with more confidence when it also sees it on other sites. We strengthen that trail with your Google Business Profile, industry directories, customer reviews and consistent company details.
  6. Monthly tracking: We ask the same questions again every month and report how many of them you are recommended or cited in. In Google Analytics we track visits from AI tools separately.

Who it is for

  • Clinics and health tourism: Hair transplant, dental and aesthetic clinics that want to appear in “recommend a clinic in this country for this treatment” questions.
  • Local businesses: Restaurants, salons, dry cleaners, service providers and shops that want to be recommended in “a good … near me” questions.
  • E-commerce: Online stores that want their brand named in product comparison questions.
  • B2B and exporters: Companies that want to be found when buyers abroad ask for “a manufacturer of this product in Turkey”.

GEO does not replace SEO

AI tools build their answers largely from clear, trustworthy pages that already rank well in search engines. GEO is therefore built on a solid SEO foundation, and we run the two together. For the details, see our articles What is GEO and Google AI Mode.