Novera Media is an Istanbul-based digital agency that sets up and manages Google Ads accounts. We run campaigns through our Google Ads agency account and build search campaigns for clinics, online stores and service businesses.
What we manage
- Keyword research: Using Google Keyword Planner data, we pick the searches that actually bring customers.
- Negative keywords: We exclude searches that cost money without bringing customers, such as job listings, “free”, training or competitor brands, from the start.
- Ad copy and assets: Copy written for each ad group, sitelinks, call and location assets.
- Conversion tracking: We set up form submissions, WhatsApp and phone clicks as conversions in Google Ads and Google Analytics. A campaign that is not measured cannot be managed.
- Landing page: A fast page that matches the ad’s promise; we design it if needed.
- Weekly checks and a monthly report: Search terms, cost per click, cost per conversion and budget split.
The first 30 days
- Review of the existing account, or a setup from scratch.
- Conversion tracking set up and tested.
- Campaigns go live.
- Negative keyword and bid adjustments based on the first two weeks of search terms.
Google Ads for clinics and health tourism
Google applies separate policies to healthcare ads. Healthcare providers in Turkey are also bound by the national healthcare promotion regulation: prices and discounts may not be shown, and health tourism promotion may not target people living in Turkey. For clinics in Turkey we therefore run campaigns aimed only at patients abroad. We manage the search campaign that brings patients from abroad to Akel Hair & Dental. See our health tourism marketing page for more.
How we charge
We charge a fixed monthly management fee; the ad budget is paid directly to Google from your own card. We do not work on a percentage of spend, because that model gives an agency a reason to raise the budget. The ad account is opened in your name; if we stop working together, the account and all its history stay with you.
We often run Google Ads together with Meta ads management: Google catches people searching for the service, while Instagram and Facebook find people who are not searching yet but are likely to be interested.
