Novera Media is an Istanbul-based digital agency that manages Instagram and Facebook ads. We have managed, or still manage, Meta ads for brands including Medihair, EMC Hair, Estevita, Akel Hair, Altınoğulları and many others.
What we manage
- Campaign structure: Lead form, click-to-WhatsApp, messaging, traffic or catalogue sales campaigns, depending on the goal.
- Audiences: Country, language and interests; lookalike audiences from existing customer and visitor lists.
- Creatives: Our own video team produces reels, images and copy; we have produced creatives in German, Bosnian, French, Arabic and Italian.
- Measurement: Meta pixel and Conversions API (CAPI) setup.
- Weekly checks and a monthly report: Cost per lead, creative performance and budget split.
What makes the difference: telling Meta how each lead ended
Most campaigns only measure that a form was filled in. But not everyone who fills in a form becomes a customer. We pass leads into Sodo CRM and report back to Meta through the Conversions API which leads actually became sales or patients. That way Meta’s algorithm learns to find people who resemble buyers, not just people who fill in forms.
From lead to sale
- A form or WhatsApp enquiry lands in Sodo CRM instantly.
- The person gets a welcome message in their own language.
- The lead is assigned to someone on your sales team, with reminders for unanswered ones.
- Leads that turn into sales are reported back to Meta.
Some of our work
- Medihair, Bosnia: Bosnian reels and lead form campaigns; leads managed in Sodo CRM.
- EMC Hair, Senegal: Campaigns across West Africa with French and Arabic creatives.
- Estevita, Germany: German-voiced videos and lead form campaigns.
- Altınoğulları: Product videos and catalogue campaigns.
We describe our healthcare campaigns on the health tourism marketing page. For search, see our Google Ads management page.
