Novera Media is an Istanbul-based agency that designs websites for hair transplant clinics. We built the websites of Estevita (Essen), Akel Hair (Tirana) and many other hair transplant clinics, and we also run the ads and patient follow-up for some of these clinics.

Where does the decision happen on a hair transplant website?

Hair transplant patients usually arrive from an ad with one question in mind: How many grafts do I need, and how does the process work? So the most important job of a hair transplant website is to make it easy for the patient to send photos. Once photos arrive, the conversation starts; without them, the patient is often lost.

What a hair transplant website needs

  • Photo upload: A short guide to the angles to photograph, and WhatsApp or a form one tap away.
  • Graft analysis: If you like, Novera Graft Analyzer estimates the graft count from the photos, and the doctor makes the final call.
  • Technique pages: A separate page for each technique, such as FUE, DHI, sapphire FUE, female hair transplant, beard and eyebrow transplant.
  • Doctor and process: Who performs the operation, the process day by day, recovery and check-ups.
  • A compliant gallery: Before-and-after images follow the rules of the clinic’s country. In Turkey, patient consent and dates are mandatory; in Germany their use in advertising is restricted.
  • Multiple languages: Separate pages in the languages of the countries patients come from.

Some of the hair transplant websites we have built

  • Estevita, Essen: A German and English website for a clinic offering sapphire FUE in Germany; the logo, identity and German-voiced videos are ours too.
  • Akel Hair, Tirana: An English, Italian and Albanian website for a clinic offering DHI and FUE.
  • And many more: Hair transplant centres in Istanbul and multilingual international health websites.

The website and the ads must work together

The page a patient lands on from an ad has to match the ad’s promise and the patient’s language. We build a separate landing page for each country and language, pass enquiries into Sodo CRM and report back to Meta which enquiries became patients. We describe the advertising side on our hair transplant clinic marketing page.