Novera Media is an agency that builds the advertising and sales setup that brings international patients to hair transplant clinics. Estevita (Essen), Medihair (Bosnia), Akel Hair & Dental (Tirana and Prizren), EMC Hair (West Africa) and many other hair transplant clinics are among our clients.

Why hair transplant advertising is hard

Hair transplant is one of the most competitive areas of health tourism. The same patient sees ads from dozens of clinics on Instagram in the same week and sends photos to most of them asking for a price. The clinic that wins is usually not the cheapest one but the one that gives the fastest, clearest and most reassuring answer.

Platform rules make it harder still. Meta restricts before-and-after images in ads for cosmetic procedures and has removed most health-related interest targeting. Campaigns set up without knowing these rules can be rejected, and the ad account can be restricted.

The flow we build for a hair transplant clinic

  1. Ads: Meta form and WhatsApp ads tailored to each country, plus Google ads for searches such as “hair transplant cost” where it makes sense.
  2. Photos: The lead gets a welcome message in their own language and a short guide on how to photograph their hair.
  3. Graft analysis: Novera Graft Analyzer estimates the graft count from the photos, and the clinic’s doctor checks it.
  4. Quote: A PDF quote with graft count, package and price is prepared in the patient’s language, in any of 7 languages.
  5. Follow-up: In Sodo CRM every lead has a stage, an owner and reminder tasks, so no unanswered enquiry is forgotten.

Markets we have worked in

  • Germany: A German website, German-voiced videos and Meta lead campaigns for Estevita.
  • The Balkans: Bosnian reels and campaigns for Medihair, Kosovo and Albania campaigns for Akel.
  • West Africa: Meta campaigns with French and Arabic creatives for EMC Hair.
  • Turkey: Websites, social media and ads for hair transplant centres in Istanbul.

What we watch for in creatives

  • No guaranteed results and no “certain” claims in ads.
  • Before-and-after images go on Instagram posts and the website, not in ads.
  • Videos that show the doctor, the clinic and the process often bring better leads than images that only show a price.
  • A separate language, message and price communication for each country.