What was the problem?
A dental clinic in Albania wanted to win patients from the UK. But leads in the UK market were expensive, part of the ad spend went to campaigns that did not perform, and reaching qualified patients was hard. A lead cost €28 on average and the clinic received about 150 leads a month.
What did we do?
- A UK-specific Meta ads strategy: we rebuilt the campaigns in English for UK patients.
- Audiences: we restructured the target audiences.
- Creatives and forms: we optimised the ad creatives and the lead forms.
- Budget: we cut the low-performing ads and moved the budget to the campaigns that worked.
What was the result?
- Cost per lead: down from €28 to €12 (57% lower, €16 saved on every lead).
- Monthly leads: up from 150 to 350 (133% more).
- Ad efficiency: 2.3 times as many leads for the same budget. 150 × €28 and 350 × €12 are the same monthly spend.
What did we learn?
In expensive markets the answer is often not a bigger budget but fixing where the budget goes. Cutting weak ads, rebuilding the audiences and improving the creatives and forms brought more than twice the leads for the same money.
We explain the UK market on getting patients from the UK and our work for dental clinics on dental clinic marketing.
High ad costs in the UK market were our biggest problem. With Novera Media we built a sustainable ad system that reaches far more potential patients with the same budget.
Cost per lead and monthly leads come from Meta Ads Manager; the comparison uses the same monthly budget.