Novera Media is an Istanbul-based agency that provides advertising, multilingual patient communication and CRM for hair transplant and dental clinics in Albania, Kosovo and Bosnia and Herzegovina. Akel Hair & Dental (Tirana and Prizren) and Medihair (Bosnia) are among our clients in the region.

The advantage and the challenge for Balkan clinics

Clinics in the Balkans sit right next to Europe. A flight from Italy to Tirana takes around an hour and a half, Germany and Switzerland have large Albanian and Bosnian communities, and prices are far below Western Europe. Even so, many clinics lose patients to Turkey, because Turkish clinics have been showing more ads to the same patient for years and answer a new enquiry within minutes.

The difference is usually not the treatment but the communication. A fast, reassuring reply in the patient’s own language is what decides the booking.

Where we bring patients from

  • Italy: A large share of patients who travel to Albania for dental treatment come from Italy. We set up Italian ads, Italian forms and an Italian welcome message. More: patients from Italy.
  • Germany, Switzerland and Austria: Campaigns in German, Albanian and Bosnian for both local patients and the diaspora. More: patients from Germany.
  • The UK and Northern Europe: English campaigns built on the price and proximity advantage. More: patients from the UK.
  • Within the region: Local-language campaigns for patients from Kosovo, North Macedonia and Montenegro.

What we do

  • Meta and Google ads: Form, WhatsApp and search campaigns tailored to each country and language. We know Meta’s limits on health-related targeting, so we build audiences by country, language and behaviour.
  • Communication in the patient’s language: Creatives and welcome messages in Italian, German, English, Albanian and Bosnian. With Sodo CRM’s translation feature your sales team can chat in a language they do not speak.
  • A fast first reply: An automatic welcome message the moment a lead arrives, assignment to a salesperson and follow-up tasks. If you want, an AI assistant keeps the conversation going outside working hours.
  • Clinic website: Multilingual, fast sites with a booking form and gallery.
  • Video: Doctor introductions, clinic tours and patient stories, with subtitles or voice-over for each language.

Example: Akel Hair & Dental

For Akel, which offers hair transplant and dental treatment in Tirana and Prizren, we run the website, an editorial reels series and Meta campaigns for Kosovo and Albania. On the dental side we built a separate ad and welcome flow for Italian-speaking patients. Leads land with the sales team in Sodo CRM and the WhatsApp conversation continues on the same card.

How we start

  1. We talk about which treatment you want patients for, and from which country.
  2. We review your prices and your competitors, including clinics in Turkey.
  3. We open the first campaign with one country and one treatment, and measure cost per lead and reply time over the first two weeks.
  4. We extend the campaign that works to new countries and languages.