Novera Media is an agency that builds the advertising and patient communication setup that brings international patients to dental clinics. We run the campaigns for Italian-speaking patients and the patient follow-up for Akel Hair & Dental’s dental clinic in Tirana and Prizren.

How dental tourism patients decide

A patient thinking about dental treatment abroad usually writes to several clinics at once, sends photos of their teeth or a panoramic X-ray and asks for a price. The decision often comes down to three things: how fast the first reply is, how clear the quote is, and whether the clinic says plainly how many days they need to stay.

Treatments such as implants can need more than one visit. The clinic that explains this upfront wins the patient’s trust more easily.

Treatments we advertise

  • Implants: From a single implant to full-arch solutions, with campaigns that explain the number of visits and the timeline.
  • Zirconia and porcelain crowns: A clear package and length of stay for patients comparing prices.
  • Smile design and veneers: Doctor and process videos for patients focused on aesthetics.

The flow we build for a dental clinic

  1. Ads: Meta form and WhatsApp ads in the target country’s language, and Google ads for searches such as “dental implants abroad”.
  2. First reply: When a lead arrives, a welcome message goes out in the patient’s language explaining how to send photos or an X-ray.
  3. Quote: Based on your doctor’s assessment, the treatment plan, length of stay and price are sent in the patient’s language.
  4. Appointment and follow-up: In Sodo CRM each patient’s stage, deposit and appointment sit on one card.

Where patients come from

That depends on where your clinic is. For clinics in Albania and the Balkans the strongest market is Italy, with Germany, Switzerland and Austria close behind. For clinics in Turkey, markets such as the UK, Ireland and Germany stand out. Each market gets its own language, price communication and welcome message.

What we watch for in ads

  • No guaranteed results and no absolute claims such as “painless” or “for life”.
  • For smile design, before-and-after images go on Instagram and the website rather than in ads.
  • If a starting price is shown, we state clearly what it covers; a price that changes later costs the patient’s trust.