Novera Media is an agency that sets up German-language advertising and patient communication to bring patients from Germany to clinics in Turkey and the Balkans. We also work with clinics in Germany: for Estevita, a hair transplant clinic in Essen, we built the logo, a German website, German-voiced videos, Meta lead campaigns and Sodo CRM.

Why Germany is a strong market

Hair transplants, implants and aesthetic treatments are expensive in Germany and insurance covers little of them, so German patients treat going abroad as a serious option. Add roughly 3 million people of Turkish origin and large Albanian and Bosnian communities living in Germany, and Germany becomes one of the top markets for clinics in both Turkey and the Balkans.

What German patients look for

  • Detailed, clear information: What the price includes, how many days they need to stay and how check-ups work should be in writing from the start.
  • Communication in German: English is not enough. Ads, forms, welcome messages and quotes in German noticeably raise trust.
  • The doctor and the clinic: Patients ask who will treat them, how experienced the doctor is and what the clinic’s hygiene standards are.
  • Data privacy: GDPR-compliant consent and a privacy notice are expected on forms and on the website.

Advertising rules

Germany’s law on healthcare advertising, the Heilmittelwerbegesetz (HWG), prohibits advertising aesthetic surgery with before-and-after images. Meta also restricts these images in ads for cosmetic procedures. In German campaigns we therefore use videos about the doctor, the clinic and the process, and keep result images out of the ads.

What we do

  • German-language ads: Meta form and WhatsApp ads, plus Google ads for searches such as “Haartransplantation Türkei Kosten” or “Zahnimplantate im Ausland”.
  • Diaspora campaigns: Separate campaigns in Turkish, Albanian and Bosnian for those communities in Germany.
  • German welcome message and quote: An automatic reply in German; with Sodo CRM’s translation feature a salesperson who does not speak German can still chat with the patient.
  • German landing page and video: A German landing page and doctor and clinic videos with German voice-over or subtitles.

If your clinic is in Albania or Kosovo, see also our page for Balkan clinics.