Novera Media is an agency that sets up Italian-language advertising and patient communication to bring patients from Italy to dental and hair transplant clinics. We built the ad and welcome flow for Italian-speaking patients at Akel Hair & Dental’s dental clinic in Tirana and Prizren.
Why Italy is a strong market
In Italy dental treatment is mostly done in private practices at high prices, so many Italian patients go abroad for implants and crowns. Albania is especially attractive to them: the flight from Italy to Tirana is short, there is a ferry from Bari to Durrës, and Italian is widely understood in Albania. For hair transplants, a large share of Italian patients choose Turkey.
What Italian patients look for
- Someone who speaks Italian: Getting an answer in Italian on the phone or on WhatsApp strongly influences the decision.
- Proximity and check-ups: Patients ask how easy it is to come back for follow-up visits.
- A clear package: How many implants, which brand, how many days, whether hotel and transfer are included; it should all be in the quote.
- Other patients’ experience: Patient reviews and videos in Italian build trust.
What we do
- Italian-language ads: Meta form and WhatsApp ads, plus Google ads for searches such as “impianti dentali all’estero”, “dentista in Albania” or “trapianto capelli Turchia”.
- Italian welcome message: An automatic message in Italian the moment a lead arrives, asking for photos or an X-ray.
- Chatting through translation: With Sodo CRM’s translation feature a salesperson who does not speak Italian can still chat with the patient.
- Italian content: Doctor and clinic videos with Italian subtitles and an Italian landing page.
If your clinic is in Albania or Kosovo, see our page for Balkan clinics; for dental clinics, see our dental clinic marketing page.
